Knowing what works and what doesn’t work – learning from mistakes and discovering unexpected successes are vital for our projects to be as effective as possible. Equal Access’ uses a range of tools to measure the impact we are achieving with our work. We regard this process as an important way of making sure we are really listening and learning from the people we serve.
Impact Measurement Tools
We tackle difficult communications challenges – from seeking to influence people to behave in more healthy ways to encouraging more tolerance and the reduced use of violence. In measuring our impact on our beneficiaries we focus on whether we have improved people’s knowledge, changed their attitudes to an issue or even influenced them to behave in a different way.
In order to measure these changes we use a variety of tools – both quantitative (involving statistically valid sampling similar to election polling) and qualitative (where we engage with our audience in-depth through focus groups and interviews). Combining these methods we can determine how many people have been impacted by our work and a range of subtle and more obvious ways that understanding, views and practices have changed as a result.
- Before and after large surveys on knowledge, attitude and behavior (baseline/endline)
- Analysis of large amounts of audience feedback such as letters and text messages (many of our programs receive hundreds or thousands of messages a month)
- Focus groups, participant panels and in-depth interviews
- Analysis of stories that document individual or community change