Knowing what works and what doesn’t work is vital for our projects to be as effective as possible. Equal Access uses a range of tools to measure the impact we are achieving with our work. This important process allows Equal Access to make sure we are really listening and learning from the people we serve.
Impact Measurement Tools
In measuring our impact on our beneficiaries we focus on whether we have improved people’s knowledge, changed their attitudes to an issue or even influenced them to behave in a different way.
In order to measure these changes we use a variety of tools – both quantitative (involving statistically valid sampling similar to election polling) and qualitative (where we engage with our audience in-depth through focus groups and interviews). Combining these methods we can determine how many people have been impacted by our work and a range of subtle and more obvious ways that understanding, views and practices have changed as a result.
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