By combining innovative media solutions with grassroots community mobilization we empower people to improve their lives. We utilize the range of tools detailed below to achieve lasting impact through our work.
Click on the program service buttons below for a description of the service.
Media ContentEqual Access’ produces hundreds of hours of broadcast quality radio and television programs each year and a range of print and new media content. Group discussions, interviews and game shows foster candid dialogue, engaging audiences with a diversity of perspectives. The chat show format empowers audiences by sparking local conversation and provoking questions from listeners who call in, write, SMS or e-mail the hosts.
Vibrant characters within radio and television dramas capture audiences, provide role models for audiences to emulate and turn to for advice, as well as support and links to resources. Audiences learn lessons from characters who face the same challenges that they confront in their daily lives.
In depth insight into pertinent and often sensitive subjects, such as HIV transmission and women\s empowerment, provide audiences with engaging content that challenges assumptions. Magazine shows cover a range of issues from local events to special interest stories.
Our instructional programs equip healthcare workers, teachers and others with insight and practical skills that help them to more effectively perform their jobs. We also document stories and share them with the public to raise awareness and advocate for change.
A range of print materials including magazines complement our broadcast media programs and community engagement. Innovative use of graphics targeting those with low levels of print literacy allows our print materials to reach the widest possible audience.
Use of social media (Facebook, online forums) and mobile platforms such as SMS/text allowsus to reach audiences directly wherever they are as well as gather feedback and elevate their perspectives. Integration of new media ensures interactivity as well as tailored messaging and information in response to user interests and needs. |
Community EngagementEqual Access’ provides a unique range of training and engagement activities to thousands of beneficiaries each year. Individuals at the community level are equipped to produce content for local and national broadcast putting the power to be heard directly in the hands of local people. This locally generated content is vital to giving a voice to all the community, ensuring empowerment and responsiveness
Face-to-face leadership workshops for women leaders, teachers, listening group facilitators and outreach workers inspire new community leaders and grassroots groups. Skills learned through workshops are subsequently reinforced through media programs.
Carefully designed to bring together a synergy of participants to achieve insight or the potential for change, our forums and meetings allow groups such as moderate religious leaders, women and minorities to take action to achieve change. The impact of these gatherings is often leveraged by broadcast on local or national media.
The impact of our media programs is magnified in thousands of communities where self-formed or supported listening groups meet to discuss issues raised in radio programming. Tackling tough challenges – such as reducing domestic violence – these groups act collectively to challenge damaging practices and to share knowledge with their communities.
In many cultures educational theatre performed at the community level strikes a unique cord with audiences. Our mobile theatre activities tackle tough social change goals – such as reducing the use of drugs – in even the most challenging settings.
The effective use of the media is a powerful tool for positive social change. Journalists and lay persons are trained to achieve change through the media using a variety of techniques from behavior change to community empowerment media.
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