With severely limited access to basic information on a range of health issues and services millions of rural and under-served communities struggle to make informed choices or receive the care and support needed to foster health and save lives. What’s more, many health issues such as HIV and STDs must be negotiated sensitively among partners and require de-bunking of false beliefs and adoption of new behaviors.
For example a rural women in Cambodia might hear a public service announcement about how to prevent HIV, but if delivered in sound bites or as a simple set of facts without the social education on how to effectively address this issue with her family and in her community, she may struggle to take effective action.
Equal Access is Changing this Story
Every day, our popular radio and TV dramas, chat shows, street performances, and community outreach activities provide vital information and education on HIV/AIDS, malaria, maternal & child health, sexual & reproductive health, family planning, nutrition and sanitation — supporting communities to protect and advance their health.
Now in Cambodia whole communities gather together to listen to The Future Is in Your Hands, an innovative drama series which addresses HIV/AIDS, violence against women and girls and trafficking. Presented as a drama, three young women face health challenges and learn to navigate a range of choices while imparting vital health information to loyal listeners.
In Nepal, 6.5 million young people are loyal listeners to Chatting with My Best Friend, Equal Access’ popular youth chat show, making it the most popular youth radio program in the country. This long-running program helps young people navigate the difficulties faced by youth in Nepal including sexual and reproductive health, positive decision-making, HIV/AIDS prevention, managing relationships and positive livelihoods.
In Nepal and India, the cross-border program At Home and Abroad educates migrants on safe migration and HIV prevention, care and treatment as they make their way from source to destination communities.