Partner: Chemonics International
Project Length: January 2014 – April 2016
Equal Access is implementing communications for the “Regional Agricultural Development Project – South” (RADP-S). Through producing two radio programs, organizing mobile theater performances, and running community engagement groups and trainings, EA aims to improve agricultural productivity and increase commercial viability of farms and agribusiness to support the overall project objective of improved food and economic security for rural Afghans. Broadcasting in the target provinces of Helmand, Kandahar, Zabul, and Uruzgan, EA reaches an estimated audience of 250,000 male and female farmers, agricultural workers, and wholesalers. Focusing specifically on the wheat, high-value crop, and livestock sectors, EA is establishing channels for the dissemination of information to RADP-S beneficiaries using innovative communications, media, and training techniques.
EA is broadcasting two radio programs through four local radio stations, one in each province. “Better Cultivation, Better Livestock,” a live call-in show focusing on farming issues within the focus areas, is supplemented by “Women and Agriculture Change,” a gender-based program highlighting the roles of women in farming and issues surrounding female farming practice. Over 110 mobile theater performances have taken place with post-performance discussions aiming to reinforce messaging to farmers about the benefits of licit crop cultivation and the use of mobile phones to obtain improved market information. EA’s local community reporters have collected over 670 “voices from the field” to broadcast as part of the radio programs, integrating the farmers’ voices and opinions in with EA’s own drama, talk-show, and informational content.