Change Starts at Home: What Works for Violence Against Women and Girls Prevention

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Partner: Department for International Development

Project Length: May 2015 – May 2018

In partnership with the Department for International Development, providing funding through the South African Medical Research Council, Equal Access is implementing the “Change Starts at Home: What Works for Violence Against Women and Girls Prevention” project. Change Starts at Home uses media (radio and SMS) and community mobilization to prevent intimate partner violence (IPV) against women and girls in Nepal. Centered around an innovative radio program and weekly listener group meetings, the project addresses social norms, attitudes, and behaviors that perpetuate women and girls’ low status in Nepal. Whilst the project’s main objective is to give married couples the knowledge, skills and space to safely address power imbalances in their relationships, the impact is reinforced by activities that aim to bring couples and their family members and community leaders together in a movement to change social attitudes and practices towards girls and women in Nepal. In keeping with current best practices in social norms change, Change Starts at Home involves multiple, mutually reinforcing modalities including media and group discussions for couples and their families and skill-building workshops and training for community leaders.

The project is the first of its kind in Nepal to take such a multi-pronged approach to working with couples, families and community leaders to drive a change in community attitudes towards violence against women and girls. The project is also developing a first-of-its kind impact evaluation on violence against women and girls in Nepal. This research will compare multi-component interventions against more traditional, but less costly media campaigns, to assess which interventions have more success in changing the way people think and act. This research will help to inform other policymakers and programmers globally.