Advancing Gender Equality

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Partner: Global Peace and Security Fund (GPSF)

Project Length: September 2015 – March 2016

Working with the Global Peace & Security Fund (GPSF), the “Advancing Gender Equality and Empowering Women and Girls in Pakistan” project supports a positive shift in knowledge, attitudes and behaviors around women’s rights – in particular in the context of Islam – among the more than 20-million individuals in our broadcast area of FATA and KP as well as more than 17,000 individuals directly through outreach and engagement activities. Boosted by the radio program Kadam pa Kadam (“Step by Step”), EA has carefully designed advocacy and awareness activities that included multimedia and direct community engagement on and around international and national advocacy days such as 16 Days of Activism Against GBV, Human Rights Day and National Women’s Day, among others. To maximize impact and reach, EA worked with several local partners including the FATA Youth Forum and Step Towards Empowerment of People.

As a result of this campaign, EA has received positive feedback from radio listeners:

I am a regular listener of your program and I really like it, especially the topics like youth and women’s empowerment, health, education and legislations. I realy appreciate it. Many thanks and keep it up.” – Nouman Malik from Mardan

“It’s not only FATA where the awareness about women’s rights is needed. Even our urban areas need some education regarding the rights of females.” Rehan Afridi from Kohi Hassan Khel said, “Kadam Pa Kadam is a very good show. You people are promoting the true culture of Pashtuns and we need to realize our culture’s true values.” – Anonymous