In June 2010, Mutual Understanding (Samajhdari) won the UK’s One World Media “Special Award” for the most outstanding media coverage of the developing world, recognized particularly for bridging the divide between different societies and raising awareness of vital development issues.
What is a Community Reporter?
More than 160 Equal Access trained community reporters across our three continents of operation contribute to our radio series. Drawn from marginalized groups – such as women, youth, and indigenous communities – our community reporters bring new voices and perspectives to the national stage and broaden the dialogue, placing the power of media directly in the hands of all people.
More than 50% of women in South Asia experience violence as part of their daily life.
Equal Access engages listeners through SMS interaction (text messaging over mobile phone) across seven countries. SMS audience interaction numbers are as high as 5,000 messages a week for our most popular programs. In many of the geographically isolated areas that Equal Access targets, the internet is nonexistent and letters can take weeks to reach the radio team. Our production teams and FM broadcasters ask questions on-air and have SMS responses minutes later. Young people across these countries actively participate, have their opinions integrated into the show and receive SMS text messaging responses— simulating the powerful interactivity and user-generated content termed Web 2.0.
Did you Know?
More than 70% of Yemen’s population is under 30 years of age.
Equal Access Nepal produces three of the top five most-listened-to radio programs in Nepal and five of the top 10.
Equal Access worked with a wide range of media partners to develop a groundbreaking Media Code of Conduct which is now the nationally-accepted standard for responsable reporting. More then 100 radio broadcasters in Nepal are signatories to the Code of Conduct.
In Cambodia, malaria prevalence rates range from 15%–40% in villages near or in forested areas.
Straight from the Roundtable
“Nowhere in the Koran does it say that we should promote violence. Religious leaders should promote peace—that is our duty. But we do not have the capacity to diffuse the message as far—but the radio lightens our load because it can speak in a loud voice and the radio has a long reach.”
Engaging Afghans 2009–10
- 76 Roundtables with 2,000 participants
- 92 Training/workshops with 1840 participants
- 436 Public Forums with 9360 participants
- 250 Mobile Theatre Shows for 199, 400 people
- Radio programs with a reach to 10 million
What is a Listening Club?
The impact of our media programs is magnified in thousands of communities where self-formed or supported groups meet to listen and talk about issues raised on our radio shows. Each listening club has 15–60 participants. We train community leaders and volunteers to establish these clubs and support their peers in tackling tough challenges – such as reducing the spread of HIV, reversing damaging practices and promoting positive social change at the grassroots level.
Preventing HIV in Nepal
More than 6.9 million Nepali youth are regular listeners of Equal Access Nepal’s award-winning “Chatting with My Best Friend” radio series. The show is cited as the most trusted and best information source on HIV and sexual and reproductive health in the country (source: Nepal DHS, 2007). Regular listeners tend to complete school, are more knowledgeable about HIV, and practice less risky behaviors (source: Nielsen Nepal)