Our programs provide critical, engaging and readily usable information and education to underserved communities. We do this by combining technology with a unique, collaborative methodology comprised of three project implementation teams.

The key to our approach is a methodology that works through a ground-up process with communities to not only identify their needs, but to ensure those needs are met by community-driven solutions.

Three team approach
Once we have conducted the project creation process we form the teams that will work together and with local communities on the project.

• Content Team: Comprised of local content production groups, this team identifies important subjects for inclusion in our programs and produces information and education programs in entertaining and engaging formats.
• Outreach Team: Comprised of non-government organizations (NGOs) and other local community organizations, chosen for their depth of experience in providing real values for the communities they serve. This team works directly with communities, establishes listening groups around the audio broadcasts and facilitates discussion groups & local participation.
• Assessment and Monitoring Team: A partnership between local and international monitoring groups, this team measures project impact and ensures that the programs remain responsive to community feedback.

The teams can be conceptualized as three intersecting circles. Each circle is self-contained and performs a specific task. Yet all these tasks are interrelated, and the interconnected nature of this approach helps to increase the effectiveness of the project and to catalyze change. This innovative 3-team approach allows partnership between local and international partners ensuring the best use of expertise.
 

The impact of the locally produced, local language programming is maximized by the outreach efforts of community groups. As a result, the content has the potential to achieve real impact in each location. This is a critical aspect of our methodology as it ensures local direction of project planning and operations, as well as support at the community level. From words to action.our methodology is our vision in practice.