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Using Media to Promote Agricultural Practice in Western Afghanistan

22390577286_7a71b7242a_o (2)

22390577286_7a71b7242a_o (2)


Equal Access (EA) is the communication and outreach partner on the Regional Agricultural Development Project-West (RADP-W) to Chemonics, working to improve agricultural practices in Western Afghanistan from February 15, 2015 – February 28, 2019. EA’s activities are focusing on the RADP-W target districts within the western provinces of Herat, Badghis, and Farah, with the aim of using media and communication platforms and outreach tools to support goals of increasing farmer incomes, improving market access, and expanding knowledge of agricultural market mechanisms, best practices, and pricing information.

 

Through radio programming, mobile theater, listening circles, listener feedback, and other community outreach initiatives, Equal Access is broadcasting messages that support positive change including: the adoption of improved production technologies and business practices, discussion of issues that are relevant to target communities, and forums for the empowerment of women through opportunities to improve technical, social, and business skills by sharing with other women.  All programming and all messages are delivered in a way that is respectful of local authority and that speaks to local audiences in a way that is culturally sensitive and provides models of effective communication for dealing with issues that can help the communities improve their communication and their lives.

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