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16 Stories in 16 Days |Thirteen| Living Hand to Ear: Getting Information Into the Hands of Women in Chad

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Ensuring access to information for women is vital for women’s empowerment, but not always simple. Women often do not own a radio of their own and are not given access to one in their homes. In order to improve the capacity of community radio stations to expand their listenership and reach more women, the PDev II Media Team distributed 300 mobile secure digital (SD) memory cards to nine partner stations to give out. The cards contained over 100 PDev II episodes filled with entertaining programming and information about youth issues, good governance, tolerance, peace and security.

To promote the initiative among listeners, partner radio stations aired a spot. The next day, a handful of enthusiastic listeners responded to the invitation and asked for their SD card. Zenaba Ousmane, a female small-farm grower, living more than 20 kilometers from her community radio station, was one of those who came to the station eager for some content. She shared that: “the mobile SD card wa a huge success! As soon as I got back home, I inserted the SD card into my phone and my home has been literally taken over by neighbors. Word spreads fast! I’ve also shared the SD card with a neighbour who copied the content on her computer and later shared it with even more people.”

As well as helping more women access vital information, the initiative also expanded listening audiences in rural areas. As pointed out by Moussa Mahamat Moussa, a 28 year-old married father and university graduate in Ati: “In remote areas, we don’t have a reliable and continuous access to radio signals, which significantly limits people’s access to informative programming. Not only do the mobile SD cards give us the opportunity to access content, it also encourages sharing with family members and neighbors.”

This is just one of the many ways Equal Access is getting vital information into the hands of those who need it most.

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