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PDEV II Youth Radio Show Engages with a Wide Audience in Burkina Faso

Community Reporter collecting feedback on the impact of our Radio Show from one of our adult listeners
Community Reporter collecting feedback on the impact of our Radio Show from one of our adult listeners

Community Reporter collecting feedback on the impact of our Radio Show from one of our listeners

Two developments in March 2014 have provided listeners of PDEV II Burkina’s by-youth-for-youth radio magazine program Manegr Sore (“Voices of Change”) with new ways to engage and interact with the themes discussed in the program. The installation of an Interactive Voice Response (IVR) call and message system empowered listeners to make toll-free calls to hear information about the program and leave their feedback, while a PDEV II training in interactive programming for broadcast partners launched a series of call-in, live broadcast quiz shows hosted by local radios following PDEV II broadcasts that have seen an enthusiastic response from local listeners.

Participation in the quiz-shows and IVR calls have also enabled the media team to better understand their audience. While the show is much appreciated by its target demographic of youth between the ages of 15 and 35, the advice imparted on themes of autonomy, job skills, tolerance and civic participation are reaching a wider range of listeners and families. One such listener is Mathias Kabrem a 54-year old resident of Nagrin, who is blind and works as a weaver.

PDEV II sat down with Mr. Kabré to hear his thoughts, which will be incorporated into a future episode of the program:

I’ve been listening to the show since the beginning. It was after hearing the episode on savings that I decided I couldn’t afford to miss a single episode. I listen to them on two stations: the National radio, and Evangelical Development radio. In my opinion, it’s a great show that helps us discover and know how to take charge of our future. They give good advice, showing us how to correct our bad habits and teaching us the path to success. My family joins me in listening to the episodes. I would like to hear an episode about the challenges faced by people with disabilities, because we have our own specific problems. I thank PDEV II for the work they’re doing and hope the radio series has a long life!

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