Social Norms Change Beyond Direct Beneficiaries: Research and Programmatic Lessons from the Change Starts at Home Trial
This blog by Cari Clark and Gemma Ferguson is one a series of blog posts by the Learning Collaborative to Advance Normative Change to clarify some of the key concepts in social norms work. First published October 31, 2019
The Learning Collaborative to Advance Normative Change is a network of experts committed to facilitating collaboration between organizations and individuals working on adolescent and youth norms-shifting interventions. Members are working collectively to build knowledge and tools to promote and guide effective social norm theory, measurement, and practice. To this end, we have developed a series of blogs to clarify some of the key concepts in social norms work.