Championing Gender Equality & Women’s Empowerment
Gender equality is a vital accelerator to achieving sustainable development. We align our gender methodology with best-in-class practices that instigate the multiplier effect. We approach gender equality through a mainstreaming framework by applying a gender lens to all program designs. EAI’s signature behavior change and norms approaches are critical strategies to address the root causes of inequality and scale impact. Combining normative change methods with media creates an enabling environment. We position women to lead through capacity building and by fostering an environment of inclusion ensuring women and girls have a seat at the table in government, and peace and security. We provide a platform for women’s voices and leadership through our media and technology programming.
Projects
In 2014, EAI launched the first of its kind 24/7 Hausa language television station rooted in peacebuilding and entertainment. The channel amplified the rich culture of the North inspiring millions of viewers to tune in - catapulting it to No.1.
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Nigeria, AREWA24
AREWA24: First 24/7 Hausa language satellite television station in N. Nigeria
Produced by EAI in Pakistan, "Bawar" (Trust) tells the powerful story of young women, Paghunda and college student, Palwasha, who fight against blatant inequity and the prejudice of their families patriarchs for their right to education.
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Pakistan, Global Peace and Security Fund
Bawar: A film about courageous Pakistani women fighting for their education
During the political transition in Yemen, EAI used films, theater competitions, and other engagement strategies to inform Yemeni youth about their rights. Equipped with this knowledge, young people became more involved in helping their communities.
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Past Countries, Yemen
Yemeni youth RIGHTS initiative
In Yemen, a country where youth constitute 70% of the population, EAI’s 2013 WASL Public Information Campaign commissioned public murals from artists and produced youth-focused radio programs to encourage civic participation
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Past Countries, Yemen
Promoting Yemeni youth civic participation: WASL Public Information Campaign
A dynamic and creative social behavior change program using theater, film, radio and community leadership initiatives, to advance women and girls' rights across Pakistan.
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Pakistan, Global Peace and Security Fund
Advancing gender equality and empowering girls in Pakistan
Research & Resources
Many anti-violence programs aim to address the problem after it has happened. Change focused on prevention through SBCC radio programming with its Change Starts at Home program in Nepal. This article unpacks the strategy.
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Nepal, Championing Gender Equality & Women’s Empowerment, Participatory Media & Technology, UK Department for International Development (DFID); Emory University; South African Medical Research Council (MRC)
Evaluating a multi-component social behavior change communication strategy to reduce intimate partner violence
Nepal, Championing Gender Equality & Women’s Empowerment, Participatory Media & Technology, Research & Learning
Disability status, intimate partner violence and perceived social support among married women in three districts of the Terai region of Nepal
This valuable resource for communication for development practitioners aims to incite discussions on what it means to deepen communication for action and promote positive social change.
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Afghanistan, Burkina Faso, Cambodia, Cameroon, Chad, Côte d’Ivoire, Laos, Mali, Nepal, Niger, Nigeria, Pakistan, Past Countries, Sahel, Yemen, Building Peace & Transforming Extremism, Championing Gender Equality & Women’s Empowerment, Governance & Civic Engagement, Participatory Media & Technology, Research & Learning
The advantages and limits of a “Full-Spectrum” approach to communication for development (C4D)
Partner with Us
Partner with EAI to support locally-driven, innovative solutions that empower responsive and accountable leaders and build peace around the world