Voices for Peace: Listenership Study Findings

The goal of this listenership study was to measure the size and listening habits of the audience of V4P's 53 priority partner radio stations in Niger, Burkina Faso, Chad, Cameroon, and Mali. See below for links to the summary and the full study.

Sabina Behague

Voices for Peace (V4P) recently conducted a listenership study to measure the size and listening habits of the audience of its 53 priority partner radio stations in Niger, Burkina Faso, Chad, Cameroon, and Mali. Read more about V4P here.

A core component of of the project is to establish “priority partnerships” with 53 community and commercial radio stations in V4P countries. These stations reach over 3 million daily listeners and are vital V4P partners that produce and disseminate credible and influential countering violent extremism (CVE) and behavior change radio programming in priority areas. V4P works to strengthen these priority stations’ technical and management capacities to produce and broadcast effectively and become more self-sustaining.

This study contained four specific objectives:

  • Determine the number of listeners for each of V4P’s 53 partner radio stations;
  • Identify the means by which people listen – via personal radio, cell phone, vehicle, or in a community setting;
  • Determine habits including peak hours by country and average time spent listening per day;
  • Assess the level of knowledge and preferences among listeners, including familiarity with programs, preferred types of content, and themes understood and applied.

The study provides valuable information that develops our understanding about how to shape community-level discussions on CVE-relevant topics. Audiences eagerly consume and engage with the content produced by V4P and partner stations. Read more below.

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