Information is portable, relatively inexpensive and yet one of the
most powerful tools known. But in many parts of the world,
information is a scarce and inaccessible resource. By providing
critical information and education to remote and underserved
communities, we help people help themselves.
The Equal Access Mission is to create positive change for millions
of underserved people in the developing world by providing critically
needed information and education through:
• Locally produced and targeted content;
• The use of appropriate and cost-effective technology; and
• Effective partnerships and community engagement.
THE CHALLENGE
Throughout the developing world, many individuals - especially in rural
communities - do not perceive violence or a lack of access to education,
information and social services as a violation of their basic rights. Without
this perception of injustice, the few development efforts that reach rural
areas struggle to empower these underprivileged, semi-literate communities.
While most commercial media reinforces the status quo, community-oriented media
has the power to portray positive role models and local solutions that inspire
emulation and positive change in audiences.
OUR SOLUTION
Locally Produced Content
Equal Access develops innovative needs-driven
programming that is culturally appropriate and incorporates feedback directly
from audiences. By designing and producing compelling local language programs
in-country, we catalyze behavior change in target audiences. Working with local
partners to create customized communications strategies and outreach solutions,
we determine the most effective program formats, including many of the sample
program styles described on the Programs
page.
Community Engagement
Social and economic development is not possible without the meaningful and
sustained involvement of the people who are most affected. By engaging local
stakeholders through content advisory groups and "voices from the field," our
innovative programming effectively addresses community-expressed needs. To
maximize impact, we train local leaders to facilitate listening and discussion
groups in their communities, supporting them to mobilize positive change based
on the powerful role models and new information provided by our programs. Our
outreach partners are well-established, community-based organizations that have
experience in issues of local concern and demonstrate proven track records of
providing real services. At every step the interactive feedback loop between
community needs and responsive programming is maintained.
Appropriate Technology
Equal Access' technology solutions take advantage of the rich oral histories of
the developing world and overcome low literacy rates. According to local needs
and infrastructure, we employ a combination of satellite, FM/AM radio,
multimedia and solar technologies to provide access to information and
education. The satellite radio receivers we distribute to communities have
speakers enabling over 60 people to listen together. Broadcasts can be recorded
onto built-in audio cassettes so that listeners can replay programs at
convenient times and locations, dramatically expanding program reach. In order
to address the lack of sufficient energy resources, Equal Access distributes
car batteries and solar panels to fuel satellite receivers in remote listening
communities.
Satellite: Reaching the Last Mile
Our technology applications are designed to effectively reach the vast majority
of people living in the developing world-people who lack regular or reliable
access to telephone service, the internet and often FM radio. Digital satellite
radio receivers deliver programming directly to community sites, where
organized listening groups discuss program content following the broadcasts.
Satellite technology provides a crystal clear signal across a huge geographic
area, enabling equal service in urban and rural areas and unique cross-border
programming. When local FM/AM stations are connected to the satellite radio
network, FM/AM listeners anywhere can also listen to our radio programs.
Community radio receivers may be connected to computers for web browser-like
content reception and display, direct from the satellite without requiring
telephone lines or satellite dishes.
For details, see: Methodology,
Technology, Programs
Equal Access addresses a broad range of development
issues,
such as basic education, teacher training, women's
empowerment, human rights, HIV/AIDS prevention, health
education, governance, livelihoods training and landmine
awareness.
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What's New at Equal Access
Watch our introductory video
CNN.com Highlights EA’s Chatting Program as Innovative Education
EA Radio Program wins Global Junior Challenge Award
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