Peacebuilding & Transforming Extremism
With a global portfolio of peacebuilding and P/CVE programs in more than 10 countries, EAI is a leading innovator of adaptive community engagement, behavior change, positive youth development, and participatory media programming designed to build community resilience, transform conflict dynamics, and empower the voices, visions, and assets of conflict-affected populations. Our programming aims to build community resilience to violent extremism by transforming the dialogue around community issues and catalyzing citizens, local leaders, the security sector, and national government. Rather than counter the rhetoric and narratives of violent extremist (VE) groups, our media content and platforms focus on developing and disseminating indigenous and culturally-resonant alternative narratives. These narratives, based on role modeling and storytelling, render VE groups’ approaches and rhetoric baseless and incongruent with a world in which dialogue, empowerment, opportunity, and tolerance are present. By featuring and amplifying community-level CVE and peacebuilding activities, EAI connects community peacebuilders with like-minded changemakers across diverse geographies.
White Dove (Farar Tattabara) Messaging Hub in Northern Nigeria & Lake Chad Basin
OURmindaNOW: Alternative Messaging Hub in Mindanao, Philippines
In 2014, EAI launched the first of its kind 24/7 Hausa language television station rooted in peacebuilding and entertainment. The channel amplified the rich culture of the North inspiring millions of viewers to tune in - catapulting it to No.1.
AREWA24: First 24/7 Hausa language satellite television station in N. Nigeria
Peace Through Development I (PDevI)
Peace Through Development II (PDevII)
Media and leadership trainings in Côte d’Ivoire
During the political transition in Yemen, EAI used films, theater competitions, and other engagement strategies to inform Yemeni youth about their rights. Equipped with this knowledge, young people became more involved in helping their communities.
Past Countries, Yemen
Yemeni youth RIGHTS initiative
In Yemen, a country where youth constitute 70% of the population, EAI’s 2013 WASL Public Information Campaign commissioned public murals from artists and produced youth-focused radio programs to encourage civic participation
Past Countries, Yemen
Promoting Yemeni youth civic participation: WASL Public Information Campaign
In regions of Pakistan overrun by violent extremism, EAI brought peace through theater and radio dramas exploring alternatives to conflict. Step By Step (Kadam Pa Kadam) used fictional narratives centered on young women to spark real dialogue.
Peace Caravan and Kadam Pa Kadam (KPK, Step by Step) radio program
Finding Your Role Model in a Radio Talk Show
With a reach of over 15 million listeners, the three White Dove radio programs are empowering a new generation of role models and informed messengers actively working to improve the lives of their families and communities in Northern Nigeria.
Research & Resources
Is it possible for radio programs to diverge youth from engaging with violent extremism? According to this research, the White Dove radio programs have proven to provide relevant information that has curbed youth involvement in violent groups.
The Way Forward: Assessing the impact of the “White Dove” CVE radio project in Northern Nigeria
Assessing conflict drivers and reframing radicalization in Northern Nigeria
Two sides of the same coin? An examination of cognitive and psychosocial pathways leading to empowerment and radicalization
In the midst of violence, a local imam in Cameroon inspires his community
When Ahmadou Baba Boubaker, a local Imam from a neighboring town discovered Facebook Live, communities struggling with life under violent extremism found a voice they needed.