Global Impact & Reach
265+ Million
received COVID-19 safety & prevention messages in 10 languages
245+ Thousand
reached through youth webinars
1.42 Million
followed us on social media
2020 figures
AN INTEGRATED APPROACH TO IMPACT
The Interactive Loop: Community-Driven Solutions
Our stakeholder-driven methodology catalyzes systemic norms change by combining direct community engagement and participatory media and technology. Our projects are designed around the experiences, opinions, and solutions of the communities we partner with. Every program has multiple touch-points that integrate community solutions and feedback. We call this a generative feedback loop.
Direct Community Engagement
Participatory Media & Technology
Formative Research
Formative Research
A critical first step before we launch our programs. We look at the attitudes, behaviors, and social norms of local communities through a variety of data collection methods. For EAI, this first step helps us build rapport and co-create solutions with our partner communities.
Stakeholder Engagement
Stakeholder Engagement
We gather essential representatives and individuals who will influence and be affected by our program design. We create a system to feed stakeholder inputs into the program design and engagement over the course of the program.
Capacity Building
Capacity Building
The process to equip individuals and communities with the understanding, skills, and access to information, knowledge, and training that enables them to be more active and informed citizens and take on leadership roles in their communities. This includes personal and professional development.
Co-Created Communication Programs
Co-Created Communication Programs
EAI partners with communities through Content Advisory Groups, Listening, Discussion, and Action Groups, and other methods to write and produce media that uniquely reflects the experience of the community. These groups enhance our ability to increase targeted attitude and behavior change, help decrease backlash on sensitive issues, and mobilize local action.
Interactive Feedback
Interactive Feedback
EAI designs programs with multiple inflection points for community feedback such as interactive voice response; polls and surveys conducted by community researchers; media packages produced by community reporters and other customized feedback loops. We believe communities have the solutions to their problems.
Social Action
Social Action
By co-creating solutions with communities our programs increase social capital, empowerment, and leadership leading to the emergence of new actors courageously championing important social issues and actions.
Learning & Adapting
Learning & Adapting
Adaptability is central to our program approach. We use survey data, evaluation tools, reflection meetings, in-depth interviews, community, and facilitator feedback, and randomized controlled trial data to continuously evaluate and improve our programs. By creating real-time learning and feedback loops, we can design iteratively and adapt as necessary to achieve our goals.
