AN INTEGRATED APPROACH TO IMPACT
Global Impact & Reach
241+ Million
Audience Broadcast Reach
37+ Thousand
People directly participated in community engagement activities and training
800+ Thousand
Social Media followers and supporters globally
*2018 annual report figures
The Interactive Loop: Community-Driven Solutions
Our stakeholder-driven methodology catalyzes systemic norms change by combining direct community engagement and participatory media and technology. Our projects are designed around the experiences, opinions, and solutions of the communities we partner with. Every program has multiple touch-points that integrate community solutions and feedback. We call this a generative feedback loop.
Direct Community Engagement
Participatory Media & Technology
Formative Research
Formative Research
A critical first step before we launch our programs. We look at the attitudes, behaviors, and social norms of local communities through a variety of data collection methods. For EAI, this first step helps us build rapport and co-create solutions with our partner communities.
Stakeholder Engagement
Stakeholder Engagement
We gather essential representatives and individuals who will influence and be affected by our program design. We create a system to feed stakeholder inputs into the program design and engagement over the course of the program.
Capacity Building
Capacity Building
The process to equip individuals and communities with the understanding, skills, and access to information, knowledge, and training that enables them to be more active and informed citizens and take on leadership roles in their communities. This includes personal and professional development.
Co-Created Communication Programs
Co-Created Communication Programs
EAI partners with communities through Content Advisory Groups, Listening, Discussion, and Action Groups, and other methods to write and produce media that uniquely reflects the experience of the community. These groups enhance our ability to increase targeted attitude and behavior change, help decrease backlash on sensitive issues, and mobilize local action.
Interactive Feedback
Interactive Feedback
EAI designs programs with multiple inflection points for community feedback such as interactive voice response; polls and surveys conducted by community researchers; media packages produced by community reporters and other customized feedback loops. We believe communities have the solutions to their problems.
Social Action
Social Action
By co-creating solutions with communities our programs increase social capital, empowerment, and leadership leading to the emergence of new actors courageously championing important social issues and actions.
Learning & Adapting
Learning & Adapting
Adaptability is central to our program approach. We use survey data, evaluation tools, reflection meetings, in-depth interviews, community, and facilitator feedback, and randomized controlled trial data to continuously evaluate and improve our programs. By creating real-time learning and feedback loops, we can design iteratively and adapt as necessary to achieve our goals.
Research & Resources
Social norms increasingly are the focus of intimate partner violence (IPV) prevention strategies. This study assesses the effect of a new measure of social norms, the Partner Violence Norms Scale, on women's risk of IPV, in Nepal.
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Nepal, Championing Gender Equality & Women’s Empowerment, UK Department for International Development (DFID); Emory University; South African Medical Research Council (MRC)
Social norms and women’s risk of intimate partner violence in Nepal
Is it possible for radio programs to diverge youth from engaging with violent extremism? According to this research, the White Dove radio programs have proven to provide relevant information that has curbed youth involvement in violent groups.
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Nigeria, US State Department
The Way Forward: Assessing the impact of the “White Dove” CVE radio project in Northern Nigeria
This report explores a new model for reorienting violent radicalization and the similarities between empowerment and radicalization.
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Nigeria, Sahel, Building Peace & Transforming Extremism, Participatory Media & Technology, Research & Learning
Two sides of the same coin? An examination of cognitive and psychosocial pathways leading to empowerment and radicalization
Together we can foster peaceful, inclusive, connected communities and amplify new voices
For Government & Multilateral Partners
Since our inception, we have worked with government and multilateral partners enabling them to achieve their development goals. We have 18 years of experience with compliance and reporting structures of the UN, USG, and other donor countries.
Corporate & Foundation Partners
Corporations and foundations committed to peacebuilding, gender equality, civic leadership, and community engagement partner with EAI to launch impactful, innovative programs in some of the hardest to reach communities in the world.
Peers, Small Businesses and Academics
EAI partners with peers, small businesses, and academic institutions around the world to facilitate high-impact community-centered programs addressing critical and urgent issues. If you're interested in working with us, please reach out.